But it wasn’t a specific silhouette but rather a singular detail, a belt buckle from the 1970s to be exact, that inspired the design. Like so many of his designs, the GG Marmont takes inspiration from the House’s archives. Yes, we’re talking about the Gucci GG Marmont. The designer was already breathing new life into the brand, with coveted knocked-it-outta-the-park hits like the Dionysus and the Horsebit Loafers under his belt, when he released a new line that was an instant hit amongst shoppers thanks to its distinct Gucci branding and ease of wear. Michele and his team debuted the Fall 2016 collection to much fanfare a year into the Creative Director’s tenure. Arguably, though, some of the designer’s most popular bags, now part of the House’s Gucci Beloved lines, are ones that made their debut with Michele’s first few collections for Gucci. There have been cult-favorite shoes, ground-breaking collaborations and multiple revivals of some of the House’s most storied silhouettes. While our eyes are, of course, on the bags, it’s more than just handbags that have catapulted Gucci to its place today. With Michele at the brand’s helm, the House of Gucci has truly blossomed, and each collection has become more and more coveted amongst shoppers.
Get your favourites while you still can.Few other designers have had such a large impact on a singular brand and the fashion industry as Gucci’s Alessandro Michele.
And, as with either brands’ propensity for hype, you know the ‘Out-of-Stock’ tab will make its appearance very, very soon. Some go for the most straightforward approach, with Balenciaga’s brand printed over GG monogram over Gucci’s beloved Marmont bag sliced in between charm pendants with Gucci’s ‘G’ replacing Balenciaga’s ‘G’. Gucci’s most classic light beige GG monogram is now a BB monogram screened upon puffer gilets and hats, while Balenciaga’s most recognisable silhouettes - the Knife pumps the Hourglass blazer (as styled on Hong Kong superstar Sammi Cheng) the City bag the Triple S sneakers - take on Gucci skins. ‘The Hacker Project’ is a collaboration that winks at tongue-in-cheek, IYKYK spin-offs, with no-brainer designs that would prompt “Ahh!” responses if you’re familiar with either brands’ headlining signatures.
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